Our Company

Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

As the Sr. Social Strategy Manager for Photoshop and Lightroom, you will play a pivotal role in the Adobe social ecosystem, reporting directly to the Director of Social Strategy. The position entails devising and driving comprehensive social owned, paid, and influencer strategies across the Photoshop and Lightroom social ecosystems, targeting creative professionals, communicators, and next gen audiences. The ideal candidate will spearhead collaboration with paid, influencer, and creative agencies and partners, refine engagement tactics, and represent the Photoshop and Lightroom strategies and audience within the broader Adobe Social and Marketing teams.

• Lead agency and in-house teams to evolve the Photoshop and Lightroom social strategies to reach the next generation of users.
• Lead the development and execution of social and influencer strategies targeting key audiences, aligned with business goals.
• Lead all aspects of paid, influencer, and editorial strategy alignment
• Coordinate with global teams to devise integrated communication strategies and campaigns across owned and earned media channels.
• Explore and recommend novel methods to enhance engagement across social media platforms, including emerging channels.
• Partner with measurement and analytics team to refine social and influencer programs for optimal performance.
• Stay up to date with standard methodologies and technologies
• Closely partner with PR/Communications on impactful activations
• Collaborate with product/product marketing, brand marketing, and other cross-functional marketing teams

• 10+ years of experience leading social media communities, encompassing day-to-day management, growth strategies, engagement campaigns, influencer marketing, paid media, social analytics, and content strategy.
• Hands-on experience managing social media channels like Instagram, Facebook, Twitter, TikTok, LinkedIn, Pinterest, and YouTube, with a deep understanding of platform and audience.
• Proficient in collaborating with influencers and agencies on impactful brand campaigns and programs.
• Excellent communication and interpersonal skills
• An analytical approach and creative thinking
• The ability to interpret data and derive insights
• Familiarity with social analytics tools and reporting mechanisms.
• Proficient in Microsoft Office Suite.
• Proficient with Adobe tools and services, particularly Photoshop, and/or other digital creative tools

• Experience implementing and optimizing paid social media campaigns.
• Understanding of social media management platforms for publishing, moderation (Sprinklr, Talkwalker, etc.)
• Bachelor's degree in Marketing, Journalism, Advertising, Design, or related field.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

Adobe is proud to be anand affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law.

Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, emailor call (408) 536-3015.

Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other's employees.